Photo by Jens Kreuter on Unsplash

These days, it seems like almost everyone has a website or a web presence. Businesses are selling their goods and services. People go shopping for almost everything online. The world is suddenly at our fingertips, and it’s a wonderful thing.

If you’re reading this article, chances are you know the importance of the web today. Hopefully, if you’re a business owner, you have a website already. But, take a minute to consider this question seriously: is your website doing everything for you that you want it to?

Is your website:

• generating new customers?
• informing your customers about your products and services?
• making sales?
• helping your customers find your business and contact you?
• etc?

Take a look at your current site. Do you like the way it’s structured? Does it look modern and trustworthy? Are your customers able to access it from anywhere, whether from their desktop computer or their smartphone? Does it show off your products in a way that generates business?

Even if you had your website designed three or so years ago, there’s a chance it’s outdated either in terms of the graphics or in terms of the backend structure. A website design isn’t something you can do just once and leave it; it’s an iterative exercise that you need to complete every few years to take your business seriously.

Here are some reasons to consider a website redesign.

Updated Look

The web is always changing quickly. The visual styles that were popular even a year ago are constantly changing. The standards in web design are updating frequently to accommodate both visual styles as well as functionality; for example, modern web design makes sure websites are accessible to the blind.

No matter what, an updated look can help your brand look fresh. Keeping the visuals of your site up-to-date will help generate trust with your customers and prospective clients, because it will reflect the fact that you take pride in your businesses’ outward appearance.

The updated look can also function well on the backend and make sure your site is “up to code”, meaning it will be user-friendly to everyone as well as be more appealing to search engines (which means more business for you!).

Photo by Ilya Pavlov on Unsplash

Responsive Design

As mentioned above, your site should be able to be accessed from everywhere, known as a responsive design. With more and more people on the go, sites and services are being searched for on mobile phones.

Test your site by opening it on a browser on your phone, and ask yourself the following questions:

• Does your site look good?
• Is your text readable?
• Is the site easy to navigate?
• Are your customers able to locate your business easily or contact you quickly?
• Can your visitors purchase your products or services from their mobile phone?

If the answer to any of the above questions is no, you’re giving your potential customer an easy reason to close your website and go directly to your competitor’s website.

Don’t lose your potential customers by not having a responsive website.

Generate More Customers and Sell Your Products and Services

With an easy-to-navigate, well-structured website, your site visitors should be able to find exactly what they need quickly. Take the guesswork out of your site by letting your site designer create a site that is user-friendly. By doing this, you can easily generate more customers and sell your products and services.

A modern website will showcase your products with beautiful, high resolution photos. People are very visual these days; they’re more likely to buy something if the photos look good, and are less likely to read through paragraphs and paragraphs of text. Prominent testimonials or reviews can also help with sales.

CrafTech is happy to announce we can help you with your website redesign. We’ll cover all of the redesign points above and more, helping you revamp your site for up-to-date visuals as well as a positive user experience, all on top of a sound backend structure that will help you generate more business.

Please contact us today for a quote.